The S
The first letter, cut with straight edges and sharp corners, like a section through a wall.
Shubh Buildcon
Case studyLogo & brand identity
A crane that lifts its own name.
- Client
- Shubh Buildcon
- Sector
- Real estate
- Scope
- Logo & brand identity
- Seen on
- Hoardings, signs, uniforms
A builder's logo should look built.
Shubh Buildcon is a real estate company, and its name will live on fences, site boards and uniforms long before it reaches a brochure. So the logo had to explain the business at a glance and stay readable at any size, from a shirt pocket to a hoarding.
Shubh means auspicious, the good start every new building hopes for.
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Shubh BuildconDrawn by Wizzio DesignsDetail 01 of 05
Five parts, one mark
The B
Its partner stands right beside it. Together the two letters form one solid plot that comes to a point at the bottom.
36 windows
Each letter holds a tower block, its windows set floor by floor. They're small enough to stitch and still read as a building.
The crane
The tops of the S and the B keep going upward and become the mast. The letters aren't next to the crane: they are the crane.
The hook
Follow the jib to the end and the hook is sitting on the S of SHUBH. The logo is caught mid-lift, with the company at work on its own name.
The fence
Built for the fence
On site, a logo gets printed big on whatever is standing. It has to hold up on dark, on bright and in one colour.
Deep Teal#004C4D
Site Gold#AC8613
Tall and heavy for the name, so it reads from the road. Wide and airy for the trade, so it never competes.
Going up
Building Tomorrow, Together.
Next Project
Building Something New?
A logo, a hoarding, a site board: we'll make your name look as solid as your work.